Edible technology: Dome the new Nootropics brand that helps you to live life more vividly!

In the rapidly evolving wellness industry, a quiet revolution is brewing, and the interest in Nootropics is gaining momentum. These natural remedies are becoming recognised as the go-to solution for enhancing cognitive functions, improving human thinking, learning, and memory—a refreshing alternative to your regular morning flat white.

Boundless Brand Design was approached by a new player in the Nootropics market, eager to establish their presence in the wellness scene. They offer cutting-edge direct-to-consumer nootropics made with high quality ingredients, designed to unlock cognitive potential and transform the way we live, work, and thrive.

Our task was to develop a brand identity that is not only profound and distinctive but also represents the future of brain technology.

Introducing “Dome”—the name we crafted to evoke powerful associations with the shape of the human head and architectural structures often associated with botanical gardens. Dome tablets offer a health hack for enhanced cognition, increased energy, and an uplifted mood, promoting overall brain health.

With eco-conscious refill jars, minimalist pouches for mail delivery, and a sleek digital presence, DOME offers a fully integrated lifestyle solution backed by science and design.

Drawing inspiration from the circular, domelike form of the Nootropic tablets themselves, we designed a logo that showcases a stylised ‘D’ shape. Complemented by a minimalist typeface, the logo symbolises the mental clarity and razor-sharp focus achieved through the consumption of the supplement.

We created a proposition and new tagline “life more vivid”, and to bring this to life we infused vibrancy into the brand’s look and feel.
By incorporating blue and orange gradients across the packaging, we visually communicate the transformative effect of the neuroscience-backed technology throughout the day, whilst differentiating between the caffeinated and de-caffeinated variants.

We also developed the website design and social media guidelines to ensure a strong visual aesthetic and tone for the brands online presence, allowing Dome to express their profound knowledge of the mind, and share the transformative benefits of the product in style.

Step into a new era of mental performance with DOME.