Boundless Brand Design & Royal Salute, the King of exceptionally aged Scotch whisky, collaborate again, continuing the journey to another iconic polo destination.
Introducing Royal Salute 21-Year-Old, The Rio de Janeiro Polo Edition.
A tribute to the rhythm, passion, and elegance of one of the world’s most captivating cities that plays host to the sport of kings.
This new limited-edition pack design embodies the energy and artistry of one of the world’s most electrifying cities. From the lively streets of Rio de Janeiro to its breathtaking mountainscapes, the pack seamlessly captures the vibrancy and refinement of the ‘Carioca’ spirit. The design is set against the backdrop of Rio’s iconic mountains and glistening ocean waters. The scene unfolds with jazz music and dancing along the promenade, capturing the city’s unmistakable rhythm.
Inside, the story continues as dusk settles and the celebration continues beneath the setting sun, with a balcony scene overlooking this magnificent city. The green bottle, accented with yellow detailing, is a bold nod to the vibrant colours of Brazil, intertwining the elegance of polo with the free-spirited essence of Rio de Janeiro.
The whisky itself, aged in first-fill Braeval casks, creates a smooth yet expressive profile, reflecting the city’s lush landscapes and rich culture.
Hamish Shand, Founder and Executive Creative Director at Boundless Brand Design says “Collaborating with Royal Salute on the Polo Collection offers an incredible canvas for storytelling, with each edition celebrating a distinct polo destination. This limited edition was an absolute pleasure to work on – we set out to capture the vibrant energy and spirit of Rio de Janeiro, transporting drinkers to its lively streets and inviting consumers to feel and taste the lively city”.
Credit to Cowboys Agency for the incredible photography & Charlie Davis for yet another magnificent illustration.








CREDIT
- Agency/Creative: Boundless Brand Design
- Article Title: Boundless Brand Design Celebrates Vibrancy, Passion, Elegance and Brazilian Spirit With Royal Salute
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: 2D Design, Illustration, Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: Limited Edition
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Credits:
Design Agency: Boundless Brand Design