Boundless Brand Design has partnered with Options to create a rich, inviting new pack design for Options Hot Chocolate – Winter Spice Limited Edition, capturing the essence of cosy winter moments and seasonal indulgence.
As the colder months set in, consumers increasingly seek out small rituals of comfort – moments that invite them to slow down, switch off and savour the season. The Winter Spice Limited Edition was conceived to meet this emotional need, offering not just a warming drink, but a sensory experience that feels comforting, familiar and special. Boundless Brand Design’s challenge was to translate this feeling into a compelling visual world that would resonate instantly on shelf.

Designed to evoke the comfort of slowing down on cold winter nights, the limited-edition pack immerses consumers in a warm, atmospheric winter scene. Layered textures, a carefully curated seasonal colour palette and thoughtfully crafted visual cues come together to reflect the comforting nature of the drink itself – rich chocolate paired with warming spice notes. These elements work in harmony to create depth, warmth and tactility, while ensuring the pack remains bold, recognisable and highly distinctive in a busy retail environment.

The design carefully balances familiarity with seasonal excitement. While the Winter Spice edition introduces new visual storytelling and a sense of festive indulgence, it remains firmly rooted in the core Options brand world. This approach allows the product to feel special and timely without losing the trust, recognition and reassurance that consumers associate with the brand. The result is a pack that elevates an everyday favourite into a winter treat – one that feels earned, comforting and indulgent rather than fleeting or gimmicky.
By leaning into emotion-led design and visual storytelling, the pack invites consumers to pause, unwind and savour a moment of warmth during the colder months. It demonstrates how limited editions can go beyond flavour innovation, instead creating meaningful connections through mood, moment and atmosphere.

This latest collaboration highlights how thoughtful, strategic design can enhance a core brand while introducing timely, limited-edition appeal – helping Options connect with consumers on a deeper emotional level, not just through taste, but through the experiences and feelings that surround the product.

As Hamish Shand, Founder and Executive Creative Director at Boundless Brand Design, explains: “Limited editions work best when they tap into emotion. For Options Winter Spice, we focused on creating a visual world that feels instantly seasonal and comforting, while staying true to the brand’s core cues and shelf presence.”