Bouillante redefines herbal tea, challenging its reputation as a “boring grandma drink”. The brand name, which means “boiling” in French and also “exciting” in slang, reflects its vibrant and modern approach.
Bouillante’s identity breaks away from traditional herbal tea branding. Instead of standard tea bags and cardboard boxes, the tea is packaged in glass bottles and served with a reusable tea ball, creating a beautiful and eco-friendly experience.
The brand’s plants are hand-harvested and organically grown in Brittany, France, near the sea. The region’s climate, with mild temperatures, clean air, and ample sunshine, ensures exceptional quality and flavour.
Bouillante celebrates generational connection, naming its recipes after grandmothers. These “grannies” are also the stars of campaigns, with real nursing home residents enjoying extraordinary outings as part of the brand’s storytelling.
The signature blend, Claudine, combines verbena, orange, and mint for a soothing and refreshing flavour, ideal for unwinding at night.
Bouillante transforms herbal tea with sustainable packaging, premium ingredients, and a lively brand identity, making it a modern and inclusive choice.
CREDIT
- Agency/Creative: Pasdepubmerci
- Article Title: Bouillante, the New Generation Herbal Tea Designed by Pasdepubmerci
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity
- Industry: Food/Beverage
- Keywords: herbal tea, brand identity
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Credits:
Creative Director: Jacquelin Guillaume-Duverne-Duverne
Art Director: Martyna Wędzicka-Obuchowicz
