RempBump is an innovative music therapy app that caters specifically to those with dementia. Utilizing AI, the app generates customized playlists consisting of songs that were popular during the user’s formative years (ages 15 to 25). This period of life is commonly known as the “Reminiscent Bump”, when memories tend to be the strongest. To create these personalized playlists, RempBump takes into account various factors such as the user’s age, region, and background. This ensures that each user gets a bespoke selection of songs that resonate with them on a deep and personal level.

For the branding, we wanted to create an approachable and accessible system. We first started with a simple logo that visually merges music and therapy. The logo was built for the app space knowing it would need to be easy to find on a tablet or phone. The logo and word mark can live together or separately depending on the context. Additionally, we chose a highly legible and clean sans-serif font, Phantom Sans, for easy reading. We felt it had a warm sensibility with enough personality that it didn’t feel to bland. Dementia is no easy topic so we wanted our photography to show people in a warm and compassionate light. Photography is meant to have a filmic quality so that there’s a sense of nostalgia and candidness. Lastly, our colours hint to nostalgia too with Nostalgic Cream, Joyful Orange, Soothing Green, and Solid Deep Blue. We wanted a calming palette that had a balance of warm energy and cool tones.