The art of dressing well.
Botticelli is a luxury handcrafted women’s clothing brand. Conceived by stylist Matheus Velleda Rampe, it is produced in the “Prêt-à-Porter” model, creating exclusive pieces on demand.
In the research of naming process, the public indicated this like a artistic, strong and italian name, what was a strong indicator for the decision to the final name.
Art, daring and a mysterious charm are part of its DNA, its name was inspired by Renaissance art, with one of the main exponents being the painter Sandro Botticelli, bringing all art, femininity, and culture to the brand. Its audience consists of mature women who know what they want, who appreciate new cultures, and who are always concerned with having the best experience.
“We create experiences that dress empowered woman, who enjoys the best of life and recognizes when the experience is worth living. We arrived in this world so that patterns and clichés of fashion are deconstructed, aiming for the apex of female potency, enchanting in the details the cultured and determined woman.”
Vênus is a iconic piece of history art and also a feminine symbol, this is the reason for envolve it on this project. In the symbol, the figure inspired in Vênus, have a hair that composite the clothes herself. A detail suggestive about the sector of the brand.
The result is a mysterious and elegant identity, the lettering with the reflected images inside composite a harmonious illusion and a soft touch of madness for this masterpiece.
- Agency/Creative: Ryan Pinheiro
- Article Title: Botticelli Brand Luxury Women’s Tailoring by Ryan Pinheiro
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Botucatu
- Market Region: South America
- Project Deliverables: Brand Design, Brand Naming, Lettering, Motion Graphics, Packaging Design
- Industry: Fashion
- Keywords: luxury, brand, clothing, fashion, weman, lettering, logotype
Art Director: Ryan Amaro Pinheiro Funari
Motion Designer: Fernando Fernandes