Ayni’s Target Market is 20-45 women with interests in wellness, sustainability, luxury design and ethical brands. They are happy to pay a higher price for a product that is of quality, gentle to the Earth and helps local communities.
Naming Exercise: When it came to the naming exercise, Ayni sought something that reflected our latino heritage and brand values. In fact, Ayni is an ancient quechua word that means sacred reciprocity to oneself, the community and the Earth.
Design Process: When Bote began working on the design process, they wanted it to reflect Ayni’s brand essence of reciprocity and latino heritage. From the creative point of view, for example, the logo was created around the title of the i. To balance opposites and reflect the cycle of reciprocity, we added another title in the opposite direction, so that the eye can travel from the first title to the second. The color palette, which besides black and white, includes shades of grey (used in the logo and product boxes), was inspired by the color of the air when in the high altitude of the Andes Mountains.
From a utilitarian point of view , the sustainability factor (reciprocity to the Earth) was fundamental. We chose infinitely recyclable aluminium lids and glass containers over their plastic counterparts.
Ayni Founders, Eugenia and Juan Cesana, come from a family history rooted in holistic approaches: their grandfather was a naturopathic doctor and established a pioneering supplement brand in Argentina in the 1950s. AYNI works to help preserve the rich biodiversity of South America by donating to One Tree Planted and Survival International; both non-profit organisations that support reforestation in the Amazon Rainforest and indigenous groups.
“Ayni means to live in harmony with oneself, with others and with nature. It’s the reciprocal duty to care for and respect what surrounds us. With our brand, we aim to create the most effective supplements from 100% organic superfoods which are consciously sourced from South American farms that do good both to the land and the communities.” – Eugenia Cesana
- Agency/Creative: Bote
- Article Title: Bote Co-Creates Packaging Design for Conscious Wellness Brand Ayni
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Argentina
- Market Region: Global
- Project Deliverables: Branding, Graphic Design, Packaging Design, Research
- Industry: Food/Beverage
- Keywords: Wellness, Supplements, Health & Beauty, Superfoods