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Botany Essentials Skin, Native Flora Packaging Design Range Created Black Squid Design

Botany Essentials Skin, Native Flora Packaging Design Range Created Black Squid Design

Botany is a way of life.
Botany is sustainable.
Botany is essential.

Botany Essentials was established in 1997 in Melbourne, Australia. Botany’s products have been in use around the world for decades and is a trusted brand for purity and quality.
Their ingredients are sourced ethically, harvested and processed without damaging habitat. Botany Essentials products are widely distributed to retailers, practitioners and major beauty salon distributors. Botany aims to bring you back to nature, using the best it has to offer to nourish your skin and hair. They formulate products using the best possible combination of natural and beneficial ingredients. Botany Native Flora Range is made using naturally derived indigenous plant ingredients, formulated to harness and share the significant benefits of Australia’s native flora.

Our packaging design reflects this Australian Native theme. We created illustrations for each individual product that embodied the natural ingredients, brought to life through movement, form, and nature’s touch. These illustrations show the product use, the ingredients and bring a unique look to a very minimal looking market. The colour choices were inspired by the hero ingredients; the application of this was distinctive by utilising an almost no-white approach to the pack. Each product is a celebration of diversity, designed to revitalize your skin. A personable tone of voice with clear and concise typography plays a significant role in the packaging, with weight differentiation and font variation for hierarchical readability. Our design philosophy revolves around highlighting nature, country, and the essence of each product. From soft pastels to bold primaries, our designs evoke emotions and stir the senses. These illustrations not only showcase product use and ingredients but also bring a unique aesthetic to a market known for its minimalism. Each product is a celebration of diversity, designed to revitalise your skin and connect you with nature, ensuring our message is personable and embracing of the brand.
Simple. Effective. Pure.

CREDIT

  • Agency/Creative: Black Squid Design
  • Article Title: Botany Essentials Skin, Native Flora Packaging Design Range Created Black Squid Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Black Squid Design
  • Market Region: Global
  • Project Deliverables: 2D Design, Beauty Photography, Brand Creation, Brand Design, Brand Identity, Brand Tone of Voice, Branding, Graphic Design, Illustration, Label Design, Logo Design, Packaging Design, Product Design
  • Format: Bottle, Box, Tube
  • Industry: Beauty/Cosmetics
  • Keywords: Brand design, Skin care, Packaging, logo design, illustration, label design.

  • Credits:
    Creative director: Derek Butler

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