The Botanik restaurant focuses on European flavors, enriched with the chef’s signature accents. It is located in the historic part of Wrzeszcz, on the premises of a former military garrison, which was transformed into a modern housing estate. The interior of the restaurant combines industrial elements and refers to the pre-war period, and its main part is located in the orangery. The space is filled with plants, and despite the elegant decor, the place maintains a cozy and intimate atmosphere.

The team was involved in the first design decisions and observed the transformations that the premises underwent. This was particularly important because the place had previously also served as a restaurant – but the new owner wanted to clearly indicate that a completely new space was being created. Support was provided not only in terms of visual design, but also in the comprehensive process of building the restaurant’s brand.

The main theme of Botanik is the omnipresent vegetation, which invites from the outside to visit the restaurant, relax and try the dishes. The branding and visual materials emphasize both the botanical character of the place and the art deco aesthetics, which is also visible in the interiors. The whole is maintained in a casual smart tone – elegant, but casual.

The name Botanik was chosen to suggest the plant-based nature of the restaurant – visible both in the interior design and in the approach to the dishes served. The brand’s communication is loose, direct and based on the assumption that we already know each other, leading to the question “when will we meet” – that is why the slogan of the restaurant is “see you at the botanist’s”, and Botanik himself says “hello, see you?”.

When selecting materials for printing the stationery, we focused on papers that have a touch of nature in them. For business cards and postcards, we selected Flora paper, with characteristic colorful inclusions that give them a sense of connection with nature. The menu was printed on papers in various shades of green, with a predominance of Kazan paper, containing grass fibers.