Botanic Lane is a boutique floral shop dedicatedly nurtured in the UK and proudly made in Saigon. We joined Botanic Lane since it was a humble business idea.
Early 2020, the owner of the brand comes to us with an exciting challenge. Her vision is to develop a brand that promotes and introduces the quality hidden gems of Vietnam to foreign travelers. The business’s humble purpose at the time was to benefit and connect both Vietnamese small-scaled, hand-crafted business and the international market.
No challenge is insignificant, and we were thrilled to take it on.
After one year of operating and transforming, Botanic Lane has bloomed from an online business to launch their first physical store in the upcoming Innovative City of Ho Chi Minh City, Vietnam. Botanic Lane now taps into providing rich selections of carefully curated fresh flowers, indoor plants, collections for home and office. Their ultimate “Why” is to take care of personalization needs with daily fresh delivery, bespoke service to celebrate uniqueness, and mastering flowers through workshops.
The brand identity is developed thoroughly aligned with the brand and product’s philosophy: simplicity, which took us and Botanic Lane quite a journey beyond complexity to achieve. Perfection can only be achieved not when there is nothing left to add but when there is nothing left to take away.
In June 2021, Botanic Lane official Grand Opening was held with the celebration, cheer, and witness from all friends and partners even amidst the most uncertain time. We’re thrilled to be a partner in this amazing journey.
- Agency/Creative: Jodric
- Article Title: Botanic Lane Branding Created by Jodric
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Jodric
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding, Logo Design, Visual Effects
- Industry: Health Care
- Keywords: florist, fragrance, artisan honey
Jodric Ace Team: Jodric Ace Team