The branding of Botani, a development located in Vila Pompéia, in São Paulo, reflects the proposal to offer leisure spaces that allow residents to connect with nature in all its forms, without having to leave their homes. It is an invitation to observe new perspectives, feel new sensations and discover new possibilities. The venture seeks to create a symbiosis between human beings and nature, providing inspiration and development.
From the naming to the key visual, each element was carefully created to convey the essence of Botani. The chosen name evokes the idea of a green and natural environment, directly connecting it with the project’s proposal. The central concept revolves around life and transformation, inviting residents to live in a place where these elements happen harmoniously.
Botani’s branding reflects the unique identity of the development, transmitting an atmosphere of tranquility, harmony and connection with nature. The key visual is inspired by local flora, using soft colors and organic elements to create a sense of serenity and well-being.
In addition, the graphic system developed for Botani seeks to convey a sense of discovery and possibilities, with elements that refer to nature in its various forms. Through this system, it is possible to create communication materials that convey the essence of the enterprise, whether in advertisements, digital pieces or signage.
Botani’s branding aims to convey to potential residents the unique experience of living in an environment that allows for a deep connection with nature. It is an invitation to enjoy a balanced life, where tranquility and inspiration are always present.
In summary, Botani’s branding highlights the proposal to offer a residential environment where it is possible to connect with nature in all its forms. Through a carefully developed naming, concept, branding and key visual, the development’s identity conveys an atmosphere of harmony, tranquility and discovery. It is an invitation to live in a place where life and transformation intertwine, providing inspiration and development.
- Agency/Creative: gas rocket
- Article Title: Botaní – Nature Inspired Brand Design for Harmonious Living
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Curitiba
- Market Region: South America
- Project Deliverables: Advertising, Art Direction, Brand Identity, Brand Naming, Brand World, Branding, Craft, Creative Direction, Graphic Design, Identity System
- Industry: Real Estate
- Keywords: Real state
agency: gas rocket