Georgian mineral water brand Borjomi likes taking on new challenges, applying fresh approaches and daring solutions in its ongoing efforts to evolve as a brand and reinvent its package design and advertising campaigns. The same approach was applied in creating the design for the brand’s winter holiday packaging which will bring joy to consumers, brighten up supermarket shelves, and become a New Year holiday must-have. Borjomi continues to amaze consumers with its holiday packaging and trademark brand elements and tells a story through the new design.
In the winter of 2019-2020, a limited series of cans and bottles of the Georgian brand appeared on supermarket shelves. The illustration and key element of the brand identity was a girl in a mask who resembled the heroine of the You’ve Got Attitude communication campaign. The new design is balanced and complemented by bright details which convey a festive spirit. In addition, all new packaging includes the trademark “Georgian Green” color.
Borjomi is a mineral water brand with attitude. A unique and legendary taste which continues to stands out and remain appropriate for any setting even 130 years into its history. And the new limited Borjomi series in a unique holiday package will enhance the holiday spirit, generate good feelings, and convey the right message: each of us is unique just like every new day, every second, and every moment. Seize these moments and relish them with the traditional taste and new design of Borjomi.
- Agency/Creative: Reynolds and Reyner
- Article Title: Borjomi “Winter 2019” Limited Edition
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Identity, Graphic Design, Illustration, Packaging Design, Research
- Format: Bottle, Can
- Substrate: Glass Bottle, Metal, Plastic