Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Bootz Dark Jamaica Rum Repositioning Via Packaging Design In The Indian Market

Bootz Dark Jamaica Rum Repositioning Via Packaging Design In The Indian Market

We created an amusing brand world for consumers to playfully engage with- telling them a curious story.

A vision of a vintage newspaper set in Jamaica in the late 1600’s was brought to life -Stippled illustrations, whimsical copy and letterpress inspired typography created a unique and premium aesthetic appeal.

The most expensive rum in its segment, Bootz Dark Jamaica Rum is growing fast and already winning hearts with its signature crafty vibe.

CREDIT

  • Design Agency: Taali Media
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Bootz Dark Jamaica Rum Repositioning Via Packaging Design In The Indian Market
  • Brand / Project Name: Bootz Dark Jamaica Rum
  • External Design Credits: Creative Director: Pushpanjali Banerji, Senior Designer: Aushreen Kumar, Designer: Harshita Sareen
  • Production Credits: Kyndal Group
  • Strategic Deliverables: Research / Insight, Brand World, Brand Strategy
  • Design Deliverables: Packaging Design, Illustration, Branding, Brand Redesign, Graphic Design, Brand Rejuvenation, Retail Brand Design, Rebranding
  • Location: India
  • Market Country: India
  • Market Region: Asia
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle, Tube
  • Consumer Substrate / Material: Glass, Glass Bottle, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
5
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
2
Bad
Vote
0