Bonza is on a mission to inspire a healthier life, not just for dogs but for the planet too. Firstly, they noticed a link between poor health in dogs and common meat-based dog foods. And secondly, dog food generally has a huge carbon pawprint. So they set their sights on making a change.
We crafted a brand that’s all about purpose. The brand marque embodies the concept ‘Nose to Tail Good Health’ – because it’s not just about good food, it’s about all-around goodness. This idea spills over into the brand’s look too. Natural colours and a bold style that shouts their message loudly and proudly.
The horizon line that runs across most of the collateral represents open spaces and long walks across the countryside, beaches or the park lands (places where doggos and their owners are happiest). Our large suite of illustrations is inspired by the natural world and has a hand-drawn touch. We covered illustrations of all 36 plant-based ingredients and supporting illustrations to help educate customers of the benefits of Bonza gives to their furry friends.
The website’s first purpose is to provide as a way to sell the product and to integrate Bonza into peoples dogs meal plan, but it is to serve as a fountain of knowledge for dog owners so they can learn more about the benefits of a plant based diet for their dog. This was facilitated, but further deep dives into each and every ingredient.
Being dog owners we loved working on this project, but it was an extra bonus that we can help save the planet and improve the heath of others dogs. Bonza’s aim is simple, to leave only paw prints.
- Agency/Creative: Rhythm Studio
- Article Title: Bonza Branding – Nose-to-Tail Good Health
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Bristol
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Guidelines, Brand Strategy, Illustration, Logo Design, Packaging Design, Web Design
- Industry: Food/Beverage
- Keywords: Pet, dog, dog food, pet food, branding, logo, packaging
Creative Director, Co-Founder: Andy German
Creative Director, Co-Founder: Luke Ferrand