Brand and Web design agency BoldMonkey, has partnered with Barehand rum, to design their rum as part of a powerful re-start on the market.
Barehand is a handcrafted range of small-batch rums crafted in small factory in the middle of Tbilisi, Georgia. They were looking for a powerful re-launch of their product on a Georgian market. According to the name, they wanted to transform from idea to visual experience of “bare hand” itself. Idea was to create the most bare condition of the hand, literally, which are bones. Direction was decided to be vintage, solid and fun-to-explore at the same time. Several colors were chosen relevant to the tradition they were carrying for a long time.
CREDIT
- Agency/Creative: Bold Monkey
- Article Title: BoldMonkey Creates New Label Design for Barehand Rum
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Georgia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Branding, Packaging Design, Product Architecture, Research
- Format: Bottle, Tag
- Substrate: Glass, Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
