Tasmania, Australia – a place where the people are uniquely shaped by nature & vice versa. The climate is inhospitable, the coastline is pummelled by uncompromising seas and annual rainfall clocks in upwards of 3m. But on an overpopulated planet, this kind of wilderness is increasingly rare. Welcome to the world of Forty Spotted, a world class Tasmanian gin of unexpected character.
Our distinctive positioning was built around the inherently Tasmanian characteristics of creativity, craftsmanship and quirk. Tasmania – The island’s uniqueness comes from its isolation. With nothing but ocean between the island and Antarctica, it’s a place of pristine beauty, uninterrupted by the modern world & left to flourish with unbridled creativity. Forty Spotted is truly an unexpected gin from the bottom of the world.
This brand truth gave us the permission to see the world from a different angle. Literally turning the world of gin on its head with a bespoke bottle, specifically engineered to be displayed upside down. Creatively pure and luxurious, “Gin from the bottom of the world” elevated the brand above the cluttered noise of Tasmanian craft and gave it permission to rewrite the rules at every turn. Because when you live on a tiny island at the bottom of the world, you can’t afford to play it safe.
- Agency/Creative: Boldinc
- Article Title: Boldinc Turns Forty Spotted Tasmanian Gin On Its Head
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Naming, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Photography, Product Architecture, Research, Structural Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle