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Bold Work for Small-batch Alcohol-infused Ice Cream

Bold Work for Small-batch Alcohol-infused Ice Cream

The brief was to design the logo and label for a new line of alcohol-infused ice cream. J&M stands for Jaime & Mikey, the owner’s sons. The new line is much bolder and for the drinking crowd. So the design reflects something like a more classy alcoholic brand, rather than typical ice cream identities.

CREDIT

  • Design Agency: AJ Dimarucot
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Bold Work for Small-batch Alcohol-infused Ice Cream
  • Brand / Project Name: J&M Naughty & Nice Cream Logo + Packaging
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design
  • Location: Philippines
  • Market Country: Philippines
  • Market Region: Asia
  • Product Category: Frozen Food
  • Consumer Packaging Format: Cup
  • Consumer Substrate / Material: Pulp Carton

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