Bold Work for Small-batch Alcohol-infused Ice Cream
The brief was to design the logo and label for a new line of alcohol-infused ice cream. J&M stands for Jaime & Mikey, the owner’s sons. The new line is much bolder and for the drinking crowd. So the design reflects something like a more classy alcoholic brand, rather than typical ice cream identities.
CREDIT
- Design Agency: AJ Dimarucot
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Bold Work for Small-batch Alcohol-infused Ice Cream
- Brand / Project Name: J&M Naughty & Nice Cream Logo + Packaging
- Strategic Deliverables: Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design
- Location: Philippines
- Market Country: Philippines
- Market Region: Asia
- Product Category: Frozen Food
- Consumer Packaging Format: Cup
- Consumer Substrate / Material: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
