Launched in 2019 on market, Bold is a distinct type of energy drink being produced by Yupekchi Company. The Company decided to work with Ashgabat based Belli Creative Studio to create a logo and package design. The Studio’s creative teams decided to use minimalistic color and shapes to make the Bold more distinct.
There are two types of drink, The Black Edition, and The Light Edition. In every type of drink, three colors are used. This decision made the brand more noticeable on the shelves.
Brand elements of the Bold are easily recognizable. They catch consumer’s eyes easily in every platform — both on the screens and markets.
Bold has distinguished from other drinks in this category thanks to its unique components. That’s why Bold Light Edition is chosen as the Innovative Product of the Year in PRODEXPO 2020 held in Moscow.
- Agency/Creative: Belli Creative Studio
- Article Title: Bold Package Design by Belli
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Turkmenistan
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Research, Tone of Voice
- Format: Bottle, Can
- Substrate: Metal, Plastic