Bold and Fun Affordable Italian Bakery Brand

Bold and Fun Affordable Italian Bakery Brand

Deuce Studio – Piccolo’s

Piccolo’s is an Italian baked food and snacks brand whose core purpose is to make great Italian food affordable and accessible to everyone. The challenge was to give Piccolo’s an identity which reflects their ambition, and to bring something new, fun and approachable to retail for everyday consumers to enjoy.We created a brand that has personality and flavour, putting a modern twist on traditional Italian. We developed a vibrant, youthful look and a playful tone of voice to appeal to the everyday consumer. Summed up by the ‘Enjoy Italia’ tagline, Piccolo’s takes the spirit of great traditional Italian food and brings some joy and excitement to your cupboard.

CREDIT

  • Design Agency: Deuce Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Bold and Fun Affordable Italian Bakery Brand
  • Brand / Project Name: Piccolo's
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Digital Design, Consumer Brand Advertising
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Bakery
  • Consumer Packaging Format: Bag, Case, Pouch
  • Consumer Substrate / Material: Plastic, Pulp Board

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