Hype Group – Sunny Culture
“Sunny Culture came to us as an existing brand looking for a refresh and new packaging solutions to appeal to a more forward-thinking audience – one that is thoughtful, optimistic, and mindful about what they put in their bodies as athletes, competitors, performers, parents, and friends.
Together we worked on creating a brand and bottles that focused on deliberate simplicity. Simplicity became a theme that gave us an intentional focus across ingredients, flavors, design, and education for consumers. Something that is needed in an oversaturated beverage market.
Following the brand identity design, we focused on dialing that out across 8oz bottles. The new bottles launched in 7 unique flavors and designs which included a cap sticker, front and back label. It was important that each flavor and bottle could stand out on the shelf on its own while also standing next to each other as a group.”
CREDIT
- Agency/Creative: Hype Group
- Article Title: Bold and Colourful Brand and Packaging Design for Sparkling Probiotic Beverage
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle
- Substrate: Glass, Plastic
