We were invited to develop a new visual concept for BOIË organic gin. The special version called “Passion” features an exclusive special recipe, produced by J. Fucci, a great award-winning expert on the world spirits scene and known for using the patented multi-distillation process. The drink celebrates the heritage of the art of distillation and pays homage to the great precursor of gin recipes.
This exclusive gin was developed with 100% natural ingredients and an exclusive botanical composition. Hibiscus marks the personality of the drink, with its characteristic color, providing a smooth aroma and surprisingly delicate flavor. In order to convey this whole concept, we chose to work with a transparent bottle, painted with a gradient that starts with a striking and seductive red, which gradually disappears and joins the characteristic pink color of the liquid itself. The red and pink tones were obviously chosen as a reference to the hibiscus flower and help to give a more romantic and passionate look to a gin that has the word “Passion” in its name.
Finally, we created a direct and simple logotype that conveys a more classic and luxurious look to the brand. The logo, as well as the product characteristics and the seals of the awards won, were printed on a top layer of white serigraphy, maintaining the clean look of the bottle and favoring the charm of transparency and interaction between the color of the paint and the natural pink color of the liquid.
The consecration of the refinement and complexity of this gin came through awards: Gold and Silver at the San Francisco Word Spirits Competition in 2020 and 2021, respectively, and Silver at The World Drinks Awards, in London.
- Agency/Creative: vbiasi design
- Article Title: Boië Organic Gin New Packaging Design by Vbiasi Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Uberlândia
- Market Region: South America
- Project Deliverables: 3D Design, Art Direction, Brand Design, Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: gin, organic, liquor, spirits, boie, hibiscus, brazil, dry gin, london dry gin
Deginer: Victor Biasi