Bogle Family Vineyards came to CF Napa Brand Design with the task of elevating their Reserve Tier. Their existing lineup of Reserve wines exhibited multiple different designs – the new packaging needed to unify the tier with one design that conveyed a more premium positioning.

More details about Bogle Family Vineyards’ Reserve wines: “While our traditional line of wines is widely available at retailers around the US, our Reserve selection represents our elevated tier of wines. These frequently include single-vineyard designates, small-lot wines, wine club offerings, and other exclusive wines created by our dedicated Bogle winemaking team.”

“Over the years, the labels for these Reserve selections have changed shapes, colors and have been different with each vintage and varietal. With the release of our spring wines, we are proud to unveil a beautiful new label that matches the elegance and quality of the wine inside each bottle.”

CF Napa Brand Design commissioned a new illustration of the Bogle pheasants. The refined drawing stays true to the original but provides a more detailed, and visually stunning portrayal of the birds. For a more premium presentation, the Bogle Family Vineyards wordmark was embossed with gold foil. The prominent placement of the wordmark and illustration allows for easy identification of the brand on the shelf. An elegant use of script for the Reserve designation is a reminder of the tier’s upscale positioning within the Bogle portfolio. The new label design is found in Bogle Family Vineyards’ Reserve wines including the popular 2021 Reserve Chardonnay, 2020 Reserve Petite Sirah, and 2021 Reserve Chenin Blanc.