Blue Bear is a wellness company based in Los Angeles, California that has created a line of all-natural drinks to promote better sleep & relaxation. In order to stand out from their competition (who mostly employ a more sterile, “scientific” look,) we created a series of monochromatic illustrations to be used throughout the branding/packaging. These immersive scenes are meant to represent the calm you feel when drinking their products, while also tying into the name of the brand (by depicting the great outdoors.) The use of blues, lavender and oranges were incorporated to give the sense of the transition from day to night. To contrast to the more playful illustrations, we opted for more serious typography treatment to convey a sense of credibility and trust.

The logo mark features a resting bear, who also resembles a cloud (to pair with the established sky motif.) To ensure legibility, the layouts feature ample negative space. Supporting illustrations, animations and icons were created to further communicate key product benefits and elements of the brand story.

The ecommerce website was designed to feel serene and calming, while quickly communicating the product benefits and research that Blue Bear was formulated upon. Subtle gradients and rounded, floating boxes are used to create a sense of weightlessness and mimic the peaceful transition into sleep. Because the brand launched as direct-to-consumer, it was important that the brand experience was consistently maintained throughout the site, shippers, 4-packs and individual cans themselves.