Known at a boutique flower shop located in the heart of Ho Chi Minh City, offering elegant floral arrangements that celebrate the beauty of nature and the vibrancy of urban life. The brand is aimed at customers who love beauty, like creativity and want to bring a feeling of happiness and freshness to living space or special occasions.

Target Audience
– Individuals who appreciate high-quality, beautiful flowers.
– Couples preparing for weddings, event organizers, and businesses requiring floral arrangements for important occasions.
– Customers seeking to send flowers as gifts for holidays, birthdays, or special milestones.

Brand Vision
Bloom in Saigon aims to become a trusted, high-end floral brand known not only for its premium quality flowers but also for its attentive customer service, creative floral designs, and fast, reliable delivery.

Project Goal
– Build a unified brand identity system, reflect the classic and modern sophistication and be close to nature.
– Creating a unique identity helps Bloom in Saigon stand out in the increasingly competitive flower shop market.
– Emotional connection with customers through images, colors and brand messages.

Design
Saigon is the old name of Ho Chi Minh City, we use Serif to evoke the old days of a once prosperous place in the south of Vietnam, combining Sans-serif to increase the modernity. The combination of typeface and size is the element that makes Bloom in Saigon different from other flower brands. Inspired by the colors of soil and leaves, Bloom in Saigon appears with dark green and brown and gold foil printing techniques to highlight luxury and elegance.