Bloc is a bottled drinks company building ultra-new classics for the adventurous at-home cocktail enthusiast. Built by a team of experienced bartenders deeply rooted in their love for hospitality, the brand was born from the desire to create a bottled drinks company that does more than re-bottle the classics. These unique flavours include ingredients like limestone, sakura, wasabi, sour cherry, saltbush and bergamot, to name a few.
Just like the way they blend their ingredients – some rare, some unfamiliar, all delicious – the bottles are shaped to stack up, each BLOC building on the one that came before it. The outcome is a series of seasonal, ready-to-drink experimental cocktails that challenge our expectations and allow for discovery of new ingredients, new experiences, new blends and fresh ideas.
The name takes inspiration from the stacking of the bottles, as you would blocks, which is reinforced through the modular typographic brand identity that takes centre stage on the label design allowing the word BLOC to be read across bottles both vertically and horizontally. The experimental nature of the flavours are further communicated through the bold contrasting colours which change to complement each hero ingredient.
Ultimately, we know that when people come together, the experience can be formative, so the drinks that are shared should be exceptional and unexpected, breaking free from any history of what’s been drunk before. This train of thought extends to the shape of the bottles, too, which are made to be stacked up like building blocks – a playful and social way to share and experience the collection.
- Agency/Creative: The Bar Brand People
- Article Title: Bloc Crafting Innovative Bottled Cocktails for the Adventurous Mixologist
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Market Region: Oceania
- Project Deliverables: Brand Identity, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Bottled Cocktails, Packaging, Brand Identity
Photography: Mark Lobo
Copywriting: Buffet Digital