In an oversaturated market it can be hard to stand out on the shelves. Bloc Choc are a set of bars that are interactive. The bar you can colour in yourself – made for your mind and mouth – who said colouring was just for children? Colouring has proven to reduce stress and anxiety, Bloc Choc is a simple honest brand using only two colours to not only help the environment by using less ink but also to encourage creativity, especially in a world bombarded with technology.
This product was aimed to increase the awareness of mindfulness and mental health, especially during a global pandemic. Colouring has been proven by scientists to decrease stress and anxiety – by combining this element with a snack to increase blood sugar levels, bloc choc is made for your mind and your mouth. This packaging is also recyclable and only uses one colour ink to reduce its impact on the environment.
Each flavour is designed as part of a unique world, milk chocolate represents the Milky Way galaxy, dark chocolate represents a dreamy unknown fantasy and white chocolate represents the idea of starting from scratch and creating your own beginnings. This range can expand into more flavours and bring about awareness through competitions where people can submit their own colourings or their own drawings and designs for the packaging itself in a limited edition bar.
When browsing for chocolate in the supermarket, the shelves are filled with colour making it hard to differentiate different bars and brands, bloc choc however stands out on the shelves for its unique simplicity.
- Agency/Creative: hayleyd.com
- Article Title: Bloc Choc Packaging Design Concept
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Netherlands
- Agency/Creative City: Amsterdam
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Wrap
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Branding Monotone Chocolate
Freelance: Hayley Duszynski