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Bliss Wine – Your New Wine Crush

Bliss Wine – Your New Wine Crush

When women get together to do business, s*** can get really serious. As the wine market in Brazil and South America starts to show opportunities for new wine styles, we were commissioned to create a brand atmosphere that talks about easy consumption in a light and fun way. We built a powerful and colorful identity. One that brings wine consumption to new standards. Yes, this wine does come in a can, and the brand language is fresh, light and self-assured. Uncomplicated. Bliss Wine is easy to buy, store, consume individually and it’s especially fun to share. And oh… you don’t need to pretend to be anything you are not. It is delicious, pairs well with almost everything and is always, always emotionally available. Sounds like a really good catch, right 🙂 Meet your new wine crush. Get yourself a box of Chardonnay or Pinot Noir Rosé and enjoy it.

CREDIT

  • Design Agency: OTRO Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Bliss Wine – Your New Wine Crush
  • Brand / Project Name: Bliss Wine
  • Production Credits: Gota Filmes
  • Strategic Deliverables: Brand Architecture, Research / Insight, Product Architecture, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Creation, Brand Advertising
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Wine
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal, Plastic

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