When women get together to do business, s*** can get really serious. As the wine market in Brazil and South America starts to show opportunities for new wine styles, we were commissioned to create a brand atmosphere that talks about easy consumption in a light and fun way. We built a powerful and colorful identity. One that brings wine consumption to new standards. Yes, this wine does come in a can, and the brand language is fresh, light and self-assured. Uncomplicated. Bliss Wine is easy to buy, store, consume individually and it’s especially fun to share. And oh… you don’t need to pretend to be anything you are not. It is delicious, pairs well with almost everything and is always, always emotionally available. Sounds like a really good catch, right 🙂 Meet your new wine crush. Get yourself a box of Chardonnay or Pinot Noir Rosé and enjoy it.
CREDIT
- Agency/Creative: OTRO Design
- Article Title: Bliss Wine – Your New Wine Crush
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Brand World, Branding, Packaging Design, Photography, Product Architecture, Research, Tone of Voice
- Format: Can
- Substrate: Metal, Plastic
