Blender Tech was born as a technology extension of the Blender Digital agency, which aims to offer solutions with a high sensorial and technological impact for medium and large companies throughout Brazil, especially in the medical field. The tech team’s philosophy is based on innovation, and, in each project, explore customized solutions for each client, from robust softwares to AI implementations.

The brand’s visual expression is energetic and disruptive, after all, as in a storm of ideas, everything is used, processed and, in the end, the best solutions always appear. The colors express the brand’s personality in detail, and together generate infinite possibilities for combinations, making the visual identity even more emphatic and striking. The symbol represented by the letter “b” carries concepts of interconnectivity, synergy and speed.

For some applications, especially stationery, we decided to apply only typography as the main graphic element, strengthening brand awareness and generating authority. Although symbol and typography complement each other perfectly well, they gain autonomy at various times and in various graphic manifestations, especially in web applications.

Building the positioning was a separate challenge, as it was necessary to differentiate itself from most agencies that already operate in the tech sector, but do not offer a personalized and highly innovative service. From the beginning of the project, designing the name, brand strategy and implementing the entire visual identity, it took just over a year of work with the client and internal sectors such as marketing and customer service.