Scotland-based Woven Whisky’s Superblend is a blend of whiskies of different origins, expertly Woven together to create a rich, textured, blended world whisky that is so much greater than the sum of its parts. Superblend is the first permanent addition to the Woven family – so needed some strong launch assets.

To tell the story of this incredible, unusual whisky, award-winning CGI agency Where Giants Roam were tasked with creating a scroll-stopping animation to showcase the complexities of Superblend using abstract forms and motion that align with the tasting notes and flavours that master blender Pete Allison so expertly and concisely describes. From natural and organic inspiration through to some more unusual simulations to evoke the unusual yet curated flavour of this whisky.

Taking the branding, Where Giants Roam developed a core concept to tie these unique simulations together – using the iconic, unusual bottle shape of Woven’s whiskies to contain and form each texture, playing with positive and negative space and ensuring the bottle silhouette was present at all times. Adding sound design added the final elevation to this piece, complementing the overall tone through a similarly unique track.

From concept and R&D through to execution, the Where Giants Roam team challenged the norm to create whisky content as it’s never been done before. This animation is Woven to the core and expresses what Superblend is – an unusual combination of unusual whiskies, that once blended, come together in total harmony.