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Bldsmth Redefines Adio’s Brand with Egyptian Heritage and Modern Flair

Bldsmth Redefines Adio’s Brand with Egyptian Heritage and Modern Flair

Adio stands out in the beverage industry, leveraging its Egyptian roots and the symbolic meaning of “justice” to carve out a unique niche. Rooted in the rich cultural heritage of ancient Egypt, Adio embodies principles of integrity and balance, which are reflected not only in its name but also in every aspect of its branding.

Bladesmith’s innovative approach to the logo redesign exemplifies their commitment to capturing Adio’s essence. By infusing the logo with a dynamic and playful aesthetic, Bladesmith successfully communicates Adio’s vibrant personality and positions the brand as a modern, forward-thinking choice in the competitive beverage market.

The transformation of stock fruit images into bespoke 3D designs for Adio’s packaging further amplifies the brand’s appeal. Each fruit, meticulously crafted to reflect Adio’s energetic spirit, not only enhances the visual impact but also reinforces the brand’s commitment to quality and creativity. This attention to detail ensures that every interaction with Adio—from the first glance at the shelf to the final sip—is an immersive experience that delights and engages consumers.

In essence, Adio transcends beyond being just a beverage brand; it embodies a cultural narrative, a commitment to quality, and a celebration of vitality. Through strategic branding decisions and creative executions, Adio continues to set itself apart, inviting consumers to indulge in a refreshing taste that’s steeped in tradition yet embraces the excitement of the future.

CREDIT

  • Agency/Creative: Bldsmth
  • Article Title: Bldsmth Redefines Adio’s Brand with Egyptian Heritage and Modern Flair
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Middle East
  • Project Deliverables: 3D Art, Art Direction, Brand Identity, Brand Redesign, Label Design, Logo Design, Packaging Design, Sketching, Typography
  • Industry: Food/Beverage
  • Keywords: FMCG, Soft Drink, Packaging, Brand Identity, 3D, Art Direction, Label Design, Sketching.

  • Credits:
    Founder & ECD: Ahmed Mansour
    Art Director: Walid Hussein
    Sr. Graphic Designer: Michael Essam
    3D Designer: Salma Moussa
    3D Designer: Aya Aboulnaga
    Graphic Designer: Sandra Hana
    Brand Planner: Malak Mohamed

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