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Blaze, Your Sun Companion: Student Concept Packaging Design by Rajrupa Biswas

Blaze, Your Sun Companion: Student Concept Packaging Design by Rajrupa Biswas

Blaze embodies a vibrant ethos aimed at igniting the adventurous spirit of today’s generation, particularly those who revel in the warmth of the sun and the thrill of exploration. The brand’s sunsticks serve as both a shield for your skin and a catalyst for your sense of adventure, whether you’re soaking up the sun’s rays, riding the waves, or soaring through the air.

The packaging of Blaze’s sunsticks is not just functional but also serves as a visual invitation to embark on new journeys. It communicates a message of protection while simultaneously inspiring individuals to tread unexplored paths. This dual purpose reflects the brand’s commitment to both safeguarding its consumers and encouraging them to embrace their innate curiosity and wanderlust.

Blaze’s keen market insight extends to identifying a specific need within the realm of skincare: in-flight hydration. As air travel becomes increasingly common and accessible, so does the awareness of the toll it takes on the skin due to the dry and pressurized cabin environment. Understanding this, Blaze doesn’t just address the need but does so with finesse and precision, crafting a product tailored specifically for this niche.

Moreover, Blaze aligns itself with broader consumer preferences for products that prioritize natural ingredients and sustainability. The choice to embrace an earthy aesthetic in packaging design speaks to this commitment. By incorporating elements that evoke nature, such as earth tones, organic textures, and eco-friendly materials, Blaze appeals to consumers who seek authenticity and environmental consciousness in their skincare choices.

In doing so, Blaze not only satisfies a functional need but also establishes a deeper connection with its audience by embodying values that resonate with modern consumers. This holistic approach to product development and branding ensures that Blaze not only meets the immediate needs of its customers but also fosters long-term loyalty through shared values and experiences.

CREDIT

  • Agency/Creative: Rajrupa Biswas
  • Article Title: Blaze, Your Sun Companion: Student Concept Packaging Design by Rajrupa Biswas
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Bengaluru
  • Market Region: Asia
  • Project Deliverables: 3D Modelling, Art Direction, Brand Identity, Graphic Design, Packaging Design
  • Industry: Beauty/Cosmetics
  • Keywords: Packaging Design, 3D Modelling, Adobe Dimension

  • Credits:
    Platform: Adobe Dimension

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