Move is not just a regular gym but an innovative and holistic fitness center that has recently undergone a logo uplift and a complete makeover of its identity, including stationery, communication templates, and architectural branding. The logo is a combination of the wings of Hermes and the letter ‘M’, conveying a sense of motion and speed that aligns seamlessly with the brand’s essence. We opted for all capital letters to maintain consistency with the capital ‘M’, enhancing the logo’s visual cohesion and impact.

The primary objective of the rebranding was to modernize the brand and elevate its presence in the competitive fitness market. By adopting a sleek and contemporary design, Move aims to attract a discerning clientele who values both aesthetics and functionality. The new logo and brand elements were meticulously crafted to reflect a sense of luxury and sophistication, distinguishing Move from other fitness centers.

In addition to the visual upgrades, the rebranding effort was also focused on enhancing the overall customer experience. The redesigned communication templates and architectural branding are intended to create a cohesive and premium environment, from the first point of contact to the in-gym experience. This holistic approach ensures that every interaction with the brand exudes quality and excellence.

Ultimately, the rebranding of Move underscores its commitment to providing a top-tier fitness experience. By modernizing its identity and embracing a more premium look, Move is poised to redefine the standards of fitness centers, offering a space where members can achieve their goals in a stylish and inspiring setting.