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Black Yogurt: It’s really black, we mean it

Black Yogurt: It’s really black, we mean it

Born in the darkest and deepest coal caves Black Yogurt made its way to the product shelves and defined a new diary order. It’s not only a very first black yogurt on Ukrainian market, but also a first yogurt to contain charcoal.

“Charcoalness” — became the main inspiration for this project and a major theme in design. We created an awesome charcoal texture and wrapped the whole packaging with it, so that it seems that you are holding a real charcoal piece.
First our emotional intention was to make the label totally black, but as long as Black Yogurt is a limited addition of Activia — the widest known brand of yogurts in Ukraine, we decided to preserve it’s recognizable green branding.

“We googled if there’s a similar black yogurt anywhere in the world and found nothing. So I think we can assume that we made a label for the first black yogurt in the universe. Well, at least until there’s no proof of an extraterrestrial life. But even then there is a chance that aliens have anything alike”.

CREDIT

  • Design Agency: R Agency
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Black Yogurt: It’s really black, we mean it
  • Brand / Project Name: Aktivia / Black Yogurt
  • Client: Danone Ukraine: Junior brand manager Activia - Kateryna Konsevich , Marketing manager Modern brands - Svitlana Shukayeva
  • Strategic Deliverables: Research / Insight, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Graphic Design
  • Location: Ukraine
  • Market Country: Ukraine
  • Market Region: Europe
  • Product Category: Dairy
  • Consumer Packaging Format: Bottle, Cup, Sleeve
  • Consumer Substrate / Material: Plastic
  • Extra: R Agency: Junior Art Director - Alisa Mezhenska , Creative Group Head - Dima Liutyi , Copywriter - Viktor Synkov , Designer - Leonid Nakonechnyi , Designer - Arman Enokyan , Senior Account Manager - Maria Ursta

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