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Black Yogurt: It’s really black, we mean it

Black Yogurt: It’s really black, we mean it

Born in the darkest and deepest coal caves Black Yogurt made its way to the product shelves and defined a new diary order. It’s not only a very first black yogurt on Ukrainian market, but also a first yogurt to contain charcoal.

“Charcoalness” — became the main inspiration for this project and a major theme in design. We created an awesome charcoal texture and wrapped the whole packaging with it, so that it seems that you are holding a real charcoal piece.
First our emotional intention was to make the label totally black, but as long as Black Yogurt is a limited addition of Activia — the widest known brand of yogurts in Ukraine, we decided to preserve it’s recognizable green branding.

“We googled if there’s a similar black yogurt anywhere in the world and found nothing. So I think we can assume that we made a label for the first black yogurt in the universe. Well, at least until there’s no proof of an extraterrestrial life. But even then there is a chance that aliens have anything alike”.

CREDIT

  • Agency/Creative: R Agency
  • Article Title: Black Yogurt: It’s really black, we mean it
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Ukraine
  • Market Region: Europe
  • Project Deliverables: Graphic Design, Illustration, Packaging Design, Product Naming, Research
  • Format: Bottle, Cup, Sleeve
  • Substrate: Plastic

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