Our latest packaging for Knappstein Wines, Transcendence, embodies an open-ended timeline through the logo, effortlessly connecting the past and the future. This refined design reflects timeless elegance, embracing simplicity while capturing the essence of transcendence.

Knappstein’s evolution is a testament to enduring change. Starting as a brewery in 1878, nestled in the heart of the region, it has since blossomed into a renowned Clare Valley winery. Knappstein’s 1878 Transcendence is more than a reflection of the estate’s transformation; it symbolises a state of being that the winemakers strive for in every bottle. Their mission is to push the boundaries of their craft, creating exceptional wines that transcend expectations.

The presentation of a wine plays a significant role in shaping its perceived quality, conveying its style, region, vintage, and tasting notes, while also embodying the integrity and character of both the wine and the winery. A well-designed label, can influence the perception of the wine within. With this in mind, the packaging refresh was designed to breathe new life into the brand, honouring Knappstein’s reputation for producing extraordinary wines, while appealing to the refined tastes of modern wine enthusiasts.

Every detail of interaction with their bottles has been thoughtfully considered. The packaging refresh extends to the design of the cap or wax seal.

As part of their 50th anniversary celebrations, this new wine label design signifies a fitting tribute to Knappstein’s legacy and its continuous journey of innovation. With its remarkable 15+ years of cellaring potential, this wine will be a cherished treasure when opened on a special day in the years ahead.

The sophisticated packaging speaks to timelessness and Knappstein’s ongoing evolution, offering a balance between heritage and modern aesthetics. This design honours their past while looking forward to a future of continued excellence. Like the wine itself – Timeless