BIÚ Laboratories is a newly founded skincare company, dedicated to creating high-quality products. Its purpose is to enhance natural beauty through simple yet effective solutions. This simplicity is reflected in the structure and style of the brand’s packaging. The dominant feature is the name BIÚ, with its characteristic wavy accent.
Overall, the sans serif typography that conveys the information of each product is structured to facilitate display on pharmacy shelves and accessibility to the public after purchase. It avoids verbosity, making the seriousness of the brand clear through the conciseness of its elements. This conciseness extends to the color choices: White, black, and selected shades associated with each product.

The brand: “At Bıú Laboratories we offer unique solutions for renewing, tightening and repairing the face, for every skin type, making the most of the gifts of nature and science. The rich composition of each product is unique and has been selected by our scientific staff after many tests and research. Through scientific research, we aim to offer you products that provide excellent results based on hyaluronic acid and active peptides, combined with selected extracts and oils.
Hyaluronic acid is a benchmark for our formulations. Known for its excellent ability to retain moisture, it plays a key role in keeping the skin hydrated and promoting a youthful appearance.

Our formulations include different types of hyaluronic acid. Low molecular weight, which penetrates deep into the skin to provide intense hydration and firmness. High molecular weight hyaluronic acid that forms a protective film on the skin’s surface, locks in moisture and promotes a smooth complexion, while cross-linked hyaluronic acid that provides long-lasting hydration and wrinkle-smoothing effects. Active peptides are a key element of our research. By incorporating them into our formulations, we develop products that specifically target concerns such as fine lines, wrinkles, uneven skin tone and dullness. Our cosmetics are designed to provide visible results and rejuvenate your skin. In our laboratory we combine in our products extracts from marine algae, which are an important source of lipids, proteins, vitamins and minerals for the skin. Algae extracts, from the Greek sea, offer deep hydration, antioxidant protection and nourishment to the skin, while at the same time enhancing the natural renewal of cells. All our products additionally contain specially selected extracts and oils, known for their beneficial properties.”