Bitelys is a cookie & cafe brand based in the Germany that offers a variety of home baked soft cookies with high quality for affordable prices.

Soft baked cookies are a type of cookie that is soft and chewy in texture, as opposed to being hard or crunchy. Soft baked cookies are often made with brown sugar, which contributes to their softness, and may also contain ingredients such as butter, eggs, flour, and various flavorings like chocolate chips, nuts, or dried fruit.

Since Bitelys is a startup, the problem we encountered was positioning ourselves to the right audience (younger generations) by making sure we stand apart from all the competitors that we have.We want our audience to feel warm and friendly when they are encounter our brand but also show that our products are tasty and made from high quality ingredients.

The problem was solved by making fun, playful looking identity design that’s tailored to our audience and that sticks out from the crowd.

Strong branding design is important for a cookie business for several reasons, including:
Differentiation from competitors: In a crowded market, strong branding can help a cookie business stand out from its competitors and differentiate its products. A unique and memorable brand can help a cookie business attract new customers and build a loyal following.

Trust and credibility: A well-designed and professional-looking brand can help build trust and credibility with customers. It can communicate that the cookie business takes its products and customers seriously, and is committed to providing high-quality and delicious cookies.