We all love to eat while traveling. Our pets too!
bite&go is a travel dog food that is convenient to feed your pet while travalling. Disposable bowl-shaped packaging solves the problem of huge bags of food, and a snack bar replaces uncomfortable wake-up treats.
This is a student packaging concept for a travel dog food brand. During the survey, I found that dog owners face the challenges of feeding their pets while traveling. Large bags of food are inconvenient to take with you, the food can crumble, and small packs of wet food require a bowl. I developed the concept of a convenient disposable packaging that is convenient to take with you and can be recycled after use. The packaging is a bowl that the dog can comfortably eat from. Also in the series there is a delicacy in the form of a bar, which is also convenient to take with you. The series includes two types of packaging and three types of taste.
The design is based on the pitiful look of a dog that is looking forward to its dinner. The dog is reflected in the rearview mirror in the car, as the driver sees it. From this species came the slogan “If you see this, it’s time to eat!”. Bright colors make the product stand out from the competition on the shelf, and the cute look of the dog in the rearview mirror immediately tells the buyer that the food is designed for travel.
The food is positioned as universal for small and medium breeds of dogs. Therefore, illustration is used in the design so as not to associate the food with competitive breeds and not to confuse the buyer.
- Agency/Creative: Anastasiya Kuprina
- Article Title: bite&go Dog Food for Travel
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Design, Graphic Design, Packaging Design
- Format: Bowl
- Substrate: Plastic, Pulp Paper
- Industry: Food/Beverage
- Keywords: dog food travel packaging student concept
curator: Leonid Slavin