Birra Freak, Sicilian Unconventional Beer, is the 100% Made in Sicily craft beer, unpasteurized and unfiltered. Extravagant in appearance, unconventional in taste.
Born from the encounter between creativity and the flavor research, this beer aims to be an ode to freedom, to play, to leisure, to expression outside the box. A beer to accompany every meal, every moment of the day, every mood, every spirit.
Style and revolution: these are the essential ingredients of the Birra Freak brand, a brand that we have imagined and shaped giving no limits to our creativity.
For the brand identity we were inspired by the fabulous 70s, the revolutionary years symbol of freedom, creativity, transgression and political struggles, taking up the accents of color, its bright and psychedelic contrasts and the fluidity of the forms typical of that decade.
The style of the ’70s, a bit hippie, inspired by the children of flowers, the great concert of Woodstock and his spirit is found in every bottle of beer Freak. Its labels with bright colors can be recognized even from afar, differentiating from competitors in the territory for the illustrated and colored labels of the 4 beers produced with Sicilian and flavored ingredients. A real poster that wants to break the traditional representative patterns of the industry in order to be noticed, choose, appreciate at first drink.
Every beer has a personal and special taste, an explosion of Sicilian scent that we want to bring alive using sparky and vibrant color. Bearing in mind the Sicilian origin of the brand and the vivacity of his team, the labels are born from the extraordinary creativity who wants to tell a pop story becoming so recognizable and unique in its style. They work to present joy at each site, we have works to donate joy to the eyes.
Freak is an over-the-top, out-of-the-box type, like this beer wants to be.
- Agency/Creative: Industria01
- Article Title: Birra Freak Illustration for Identity Design
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Tremestieri Etneo - CT
- Project Deliverables: Illustration
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
Disigner & Illustrator: Daniele Oliva
Art Director: Bice Guastella
Web developer: Alfio Salanistri
Project Manager: Bruna Urzì