Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Biorhythm Brand Design

Biorhythm Brand Design

What new technologies will be used in the medicine of the future? Xenotransplantation of organs, VR, biohacking and robot surgeons. At the Biorhythm exhibition, you can learn about the latest methods of diagnosing and combating diseases. The last few years have become significant for medicine, if we talk about the number of new directions, new techniques and the introduction of digital technologies. Healthcare is blurring the boundaries, opening the doors for interaction with all disciplines that can give it a qualitative leap to development. Artificial intelligence and wearable devices are becoming the usual means of organizing the treatment process and monitoring the human condition. All these tools are able to bring medicine to a new qualitative level, making it more personalized, able not only to deal with the consequences of diseases, but also to influence the causes of ailments, collecting a large amount of data necessary to understand cause-and-effect relationships. The main goal of biohacking is to bring your body to a new qualitative level, improving your well-being and adjusting the processes of vital activity. In fact, the idea is to perceive the body as a computer, and all third-party auxiliary tools as tools for hacking and setting up malfunctioning systems. I must say that people have been engaged in biohacking from time immemorial, because we can attribute to this direction any means that affect our condition, both physical and spiritual.

For the identity, an accidental font was created, combining the thinnest, ringing lines, and mobile, open forms.

CREDIT

  • Agency/Creative: Chestnova Maria
  • Article Title: Biorhythm Brand Design
  • Organisation/Entity: Student
  • Project Type: Digital
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Brand Identity
  • Industry: Technology
  • Keywords: exhibitions, anatomy, installation, medicine, moscow museum, science, body, font, branding, merch, identity 1st year master's degree, art direction, augmented reality, botany

  • Credits:
    Student: Chestnova Maria

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
7
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
5
Good
Vote
5
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
13
Good
Vote
5
Bad
Vote
0