We were entrusted with the challenge of redesigning the core identity, packaging, and Shopify website for Biomeology, a health care supplement brand focused on supporting moms and their babies. From the outset, we were captivated by the brand’s original logomark and the science-inspired motifs that tied directly into its name and mission. Rather than completely overhauling these elements, we chose to preserve them as key features, building an expanded and cohesive visual identity system around them.

Our goal was to elevate the brand’s visual language, making it more inviting and aligned with its target audience. This led to the development of a refined identity system featuring soft, approachable typography, a distinctly feminine color palette, and subtle science-inspired graphics. These elements come together to create a look that is both nurturing and intelligent—ideal for a brand rooted in the well-being of mothers and their babies. We carefully incorporated these motifs into the packaging and website design, ensuring consistency across all touchpoints.

For the packaging, we created a pattern-coding system to distinguish between the product lines. A soft coral hue serves as the signature color for almost all products, while bespoke patterns differentiate various product categories. Fluid, elegant lines represent a gentle flow, while dots and molecule-inspired graphics subtly allude to the brand’s scientific foundation.

The packaging system is further elevated with a gold foil logo, creating a luxurious yet approachable aesthetic. When combined with the signature coral pink and minimalist pattern designs, the entire identity feels cohesive, modern, and distinctly unique within the natal supplement market. This thoughtful blend of colors, textures, and motifs has resulted in a packaging system that not only stands out from competitors, but also resonates with the brand’s core values of health, science, and nurturing care.