In a world where organic and sustainability are part of many people’s everyday lives, brands need to establish new ways of seeing. For Biobrush, the biodegradable toothbrushes from Berlin, EIGA has developed a completely new sustainability brand.
Made from wood in Germany. It looks and feels like regular plastic. But what’s special about the Biobrush toothbrush is – it’s made from bioplastic from wood waste! We wanted to make this added value visible in the brand and packaging design. At the same time, we wanted to create a contemporary aesthetic for sustainability.
Add a splash of fun and meaning. We gave the brand a modern word mark and, detached from it, a freely posable symbol. The “little tree” reminds of the raw material wood, but also of a freshwater splash.
Fun! Despite consistency. The design elements create variety. Each product color was provided with a key visual that reminds of plant shoots. The stars on the packaging of the Kids brushes have wood names, such as Oaky, Ginko & Co. Illustrated in the same style, they provide differentiation for this line.
96% bioldegradable. The brushes are produced from wood residues from sustainable, local forestry. This results in short delivery routes and fewer CO2 emissions. Product and packaging are 96% biodegradable!
Down to the last crumb. The Special Edition brushes are molded from differently colored granulate leftovers from a production run. This creates a random color gradient that makes each piece unique. This is acknowledged by the particularly colorful outer packaging.
Nannett Wiedemann, Founderin Biobrush ” The team at EIGA understood us quickly. The design process was seamless. But we always had the opportunity to get involved. We had a very good overview on possible routes and very concrete recommendations. The new design is directly derived from the product story and provides an ideal starting point for a next development phase of Biobrush.”
- Agency/Creative: Eiga Strategic Brand Design
- Article Title: Biobrush An Eco-Modern Brand Design for the Biodegradable Toothbrush
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: EIGA/Hamburg
- Market Region: Europe
- Project Deliverables: Advertising Photography, Art Direction, Brand Design, Brand Identity, Brand Redesign, Branding, Character Design, Illustration, Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Health Care
- Keywords: toothbrush, sustainable
Creative Director: Elisabeth Plass