Task
CTDev is a provider of IT services for creating customised solutions of varying levels of complexity in the secondary insurance industry. CTDev wanted to emphasize their uniqueness to reflect the full power of the company in Smart style. In other words, they wanted to update the identity so as to stand out among software developers and to be perceived as a source of smart solutions.

Idea
CTDev develops insurance software.
Insurance is about protecting and encrypting data.
Binary code is the key element of programming.
So Binary Identity can be a key element of CTDev.

Solution
We used binary code to create a Smart Identity: 1 and 0 have literally become key symbols in the logo. Moreover, each element of the identity has its own unique coded pattern! We created a logical and interactive design system where Everything has its own unique style of coded combinations of 1 and 0. Smart identity is easily scalable to any branding task, making it personalized, understandable to developers and attractive to customers and partners. How does it work? CTDev develops software for insurance, so even the branding is encrypted in binary code. So smart branding becomes a kind of interactive element, because every developer unconsciously sticks his eyes on the branding, trying to interpret the binary code in his mind. As a result, the binary code helped personalise all the media for each employee, make the company’s social networks unique, set it apart from its competitors and create a field for creative solutions.