bimskala is a brand founded by Harry S., who specialises in bim which means building information modelling. A digital record of the physical and functional properties of a building, in parametric form, for generating and using data about the building as a source of knowledge that is fully accessible to participants in the investment process and forms the basis for decision-making during the full life cycle, from initial conception, through design, construction and operation, to demolition of the building.
We designed a visual identity for it, which was intended to combine the precise world of engineers with the intense atmosphere of Brutalist architecture.
Before starting the design, we begun with the creation of a brand narrative, which set the further direction of the work.
bimskala – Construction intelligence.
We believe that the best projects are created when architecture meets engineering precision. A dynamic environment requires a flexible approach and modern tools. At BIMskala we have both. Excellent organization and order are the key to a successful project. From concept to implementation – we fill the gap between architects, engineers and builders to make sure that your vision is brought to life correctly.
The final result was a very dynamic visual identity, one of whose elements is a matching pattern made up of the simplest geometric forms. A matching colour palette consisting of vibrant yellow contrasted with silvery grey and black conquered the goals we set at the outset.
- Agency/Creative: we3studio
- Article Title: Bimskala Brand Design by we3studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Branding, Graphic Design
- Industry: Construction
- Keywords: bimskala, bim, construction, branding, brand identity, branding, webdesign, brutalism, brutal, architecture
strategy & branding: we3studio