Petite Soeur is a new white wine spritz can product that can only be tasted in Vienna, Austria. This packaging is made out of the Doppelganger font by Spook Design Co entirely. This packaging was created in order to propose something vibrant, colorful and bold for something new, a white wine spritz in a can. The naming was chosen to make a twist with the size of the can, something mini and easy to hold and transport.
It’s a system of 3 cans in limited editions with 3 colors. This project is celebrating the special beverage of spritzer that you can drink in Austria, made with white wine and sparkling water. This packaging was created to show a strong visual, recognizable and creating a friendly link with the customers. Something that reminds you of your friends, sisters, families. Something that you drink when you want to feel good and surrounded by the people you love. The goal is to make the white wine spritz something more trendy and hype, to see this beverage with a touch of glow. It’s made mostly for people between 18-35.
This project was created to show a new kind of packaging for this beverage, something special that we didn’t see before. White wine spritz is something very common in Austria but most of the time it is seen as something poor and cheap. So for this label, we wanted to make a visual more valuable and pricy to highlight this kind of beverage and see it as something good and tasty and different. To do that, we chose to create something that reminds you of your imaginary and that catch the eye immediately.
We loved working on this project for the creativity and the freedom that was given. Also to create a link between the french touch and the viennese culture. This was a wonderful adventure to be able to work on something like that. We are pleased to show today how it looks like!
This project was definitely made to make a change in the world of the can on one hand and on the white wine spritz on the other hand. We created something bold and colorful to create an impact on the customers and in this world.
- Agency/Creative: Bilden Studio
- Article Title: Bilden Studio Creates Brand and Packaging Design for Petite Soeur Wine Spritz
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Research
- Format: Can
- Substrate: Metal