About the Project: BigBig is a Ukrainian consulting agency that helps to scale the business. The agency has two co-founders who have combined their experience to help Ukrainian companies grow. Even in spite of the war in Ukraine because it was at this time that we started working on brand identity for BigBig. I created this project to the sounds of air raid sirens with the big faith in Ukraine’s victory in the war against Russian invaders, with the big pride that I’m still able to help Ukrainian businesses.
Brief: My task was to create brand identity, tone of voice and visual communication for BigBig. The idea is to stand out from the traditional bureaucratic and conservative visuals and tone of voice which are usually used by the consulting agencies. After the design session with the client, I understood that the main point of the BigBig brand should be a friendly tone of voice without pathos, visual clarity and minimalism with some touch of craftsmanship and fun.
Scope of Work: I’ve created a bespoke logo with custom letters on the left and modified letters based on the font on the right, came up with a slogan, created a custom typeface with one finger on the touchpad, and came up with funny and situative copywriting for brand communication.
Logo Idea: BigBig’s logo with its custom letters reflects the idea of the contrast between two parts and their unification into one. This has two meanings: 1. To show the identity and expertise of co-founders, where creativity and aesthetics are reflected in the left part of the logo, and clarity and consistency in the right. They are different but have similar features and have teamed up to create a joint business. 2. To show the cooperation between BigBig and their clients. They are also different but they have similar values and work on the same goal.
Custom Typeface: An important part of the brand’s visual language is handwritten words that contrast with minimalist layouts. I created a custom font specifically for this project to simplify the client’s work with the identity and have no restrictions on creating new creatives in the future. Most letters contain alternates. Also, the font has a large set of hand-drawn icons and arrows.
- Agency/Creative: Katerina Korolevtseva
- Article Title: BigBig Brand Identity Designed by Katerina Korolevtseva
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Brovary
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Tone of Voice, Graphic Design, Identity System, Logo Design, Type Design
- Industry: Information
- Keywords: consulting, agency, brand identity, business services, consulting agency, custom typeface, logo design, Ukraine, Ukrainian company
Type Designer: Katerina Korolevtseva