Every year, Genaro Design creates a self-promotional campaign to reconnect with old clients, thank current clients, and reach out to new ones. The content of this piece is usually marketing and business-oriented, but the theme in which it is presented is always different. This year’s package, Drinks on US, is a celebration of the beverage industry and culture of the United States.
The box set includes a custom YETI® Rambler®, printed brochure, letterpress coasters, and Drinks on US stickers. The box containing these items features a hardcover exterior similar to a book. In keeping with our brand, the cover was printed on Mohawk Curious Collection Skin Orange paper and assembled by hand. Custom shells to the hold the contents in place were constructed from Mohawk’s Keaycolour Cobblestone stock. The result is a striking orange box that demands attention.
When opening the box, the first item a recipient sees is the powder-coated YETI® bottle decorated with the Drinks on US logo. A small tag attached to it falls when the bottle is picked up and includes a short message about the gift. Beneath the bottle rests the brochure, stickers, and letterpress coasters bundled together. The brochure features facts, quotes, and marketing advice all themed to America’s favorite drinks. Underneath the brochure are premium stickers produced by Rockin Monkey. A set of six letterpress coasters round out the set, printed in San Antonio by Guten Co.
Impressed by the construction of the packaging, the quality of the gifts, and the design of the graphics, we were able to reengage several past, current, and prospective clients.
- Agency/Creative: Genaro Design
- Article Title: Big Impact for a Small Design Agency
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Strategy, Graphic Design, Packaging Design
- Format: Bottle, Box
- Substrate: Metal, Pulp Board, Pulp Paper