The name of the coffee house brings to the streets of New York – cool, lively place and plus very tasty. It is a great spot for breakfast, brunch or just a nice cup of coffee at the heart of Almaty city. The main aim of the logo and brand identity is to convey the atmosphere and stand out from the crowd of other competitors in the city. Blue color perfectly distinguishes and highlights the contrast of warmth tones.
When it comes to the quality of the coffee beans Big Apple takes it tremulously. Here it is dignified starting from the classics and ending with the bold experiments on the latest coffee trends. Big Apple it’s a love from the first cup – it is exactly what we tried to represent in the logo. Coffee makes you feel energized, it awakens and wins hearts.
CREDIT
- Agency/Creative: Made by Berik
- Article Title: Big Apple Coffee Shop Brand Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Kazakhstan
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Rebranding
- Industry: Retail
- Keywords: big apple, identity, coffee shop, logo, design, branding, berik, yergaliyev, almaty, kazakhstan
