Bianca Bitar Collection is a clothing brand with the concept of slow fashion. Made in the interior of São Paulo, the brand produces essential and timeless clothing, and sells it online through the website.

Based on the pillars of the brand, which are: slow fashion (conscious fashion), essential and timeless clothes, dressing empowered women; we sought for the project, the creation of a logo and visual identity that were also timeless and striking.

Formed by cut ellipses, the idea behind the symbol created for the Bianca Bittar Collection, which represents the initial “B”, was to bring the main concept of the brand: conscious cycle of production, purchase and sale of clothes, through simple and organic shapes.

The cuts that contrast with the entire shape of the “B” created for the symbol, seek to unite the essential, timeless, with the modern and daring, adjectives that make up the brand’s proposal.

Accompanying the symbol, the brand name, which you can sign alone or with others, presents a sophisticated and elegant typography, as well as the Bianca Bitar Collection clothes.

Giving a timeless air to the composition of the project, there is a serif typography, in italics, which accompanies and contrasts with the more modern, sans serif bastonated in all materials with titles. As for running and smaller texts, the chosen one is the basic but also elegant Helvetica.

The Bianca Bitar Collection color palette was created specifically to reinforce the brand’s identity and what it seeks to convey to its customers: modernity and timelessness, hence the contrast of warmer pink tones with ice and matte black. The combination of these colors with their varied tones brings even more sophistication to the visual identity.

Always on the rise, applications with titles and typographies highlighted on a plain background with color, bring a more editorial air to communication, which further enhances and individualizes the brand. The valorization of clothes in the different models through the clicked photos also seeks to add to the visual compositions.