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Beyus Cosmetics Branding

Beyus Cosmetics Branding

Beyus is an authentic 100% Romanian brand that emphasizes the purity of the water, technology, and the utilization of local resources. It requires a unique visual identity that inspires confidence and illustrates the water’s qualities.
Purity, technology, simplicity, elegance.

Centuries before the birth of the brand, the thermal water from the Codru Moma mountains followed its cycle through the geological layers of the Triassic aquifer, enriching itself with minerals and other natural elements. Brought to the surface from the depths of Transylvania (from over 2500m), the water was tested and approved by a competent and recognized research group.

It is the first and only thermal water (as of 2021) on the European market (most likely in the world) that uses the Bag-On-Valve (BOV) technology.

This technology preserves the water’s properties intact, the only moment when the water comes into contact with the environment is when it is sprayed. Otherwise, from extraction to bottling, the water remains in its purest and most natural state.

Taking all this into account, the Beyus brand was born, encompassing the entire story of thermal water: purity, technology, simplicity, and elegance.

The Logo: The logo is composed of a play of letters based on the name of the locality from which the water is extracted – Beiuș – and a symbol of the Codru Moma Mountains (the three golden curves). The font used in the logo is Futura Book; with slim, airy and harmonious letters. The letter “Y” is positioned in the center, symbolizing balance and the source of water.

CREDIT

  • Agency/Creative: Armeanu Creative Studio
  • Article Title: Beyus Cosmetics Branding
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Romania
  • Agency/Creative City: Bucuresti
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Branding, Product Naming
  • Industry: Beauty/Cosmetics
  • Keywords: Thermal water branding, cosmetics branding, cosmetics packaging, brand identity, branding studio, branding agency

  • Credits:
    Brand Designer: Catalin Armeanu
    Brand Strategist: Ana Armeanu

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